Samsung AI TVs Can Recognise Whether You’re Watching Sports, Movies or Playing Video Games

21 Ago Samsung AI TVs Can Recognise Whether You’re Watching Sports, Movies or Playing Video Games

Samsung’s new offering is powered by Vision AI, a platform that uses artificial intelligence to identify the type of content being displayed and automatically adjust various picture and audio settings. The company said the technology can recognise whether users are watching a sporting event, a film or playing a video game, with the aim of adapting the viewing experience to each scenario. The platform also includes Vision AI Companion, a tool designed to make interacting with the TV easier through recommendations and contextual information related to the content being watched.

“The future of entertainment is not only about better screens, but also about smarter experiences. Artificial intelligence is creating a turning point for the industry, and at Samsung we are incorporating it across our portfolio to transform the way people discover, consume and enjoy content. Our goal is to lead this new era of connected and personalised entertainment,” said Manuel Penagos, Samsung Colombia’s Visual Display Director. Samsung highlighted the use of Vision AI when watching sporting events through its AI Football Mode. The feature automatically identifies this type of broadcast and adjusts picture and sound settings to make it easier to follow the action. According to the company, the technology improves the smoothness of fast-moving scenes and allows users to adjust the balance between the commentators’ narration and the ambient sound of the stadium.

Samsung’s 2026 strategy includes developments across its Micro RGB, Mini LED and OLED product lines. According to Samsung, these technologies are designed to optimise colour reproduction, contrast and performance when displaying high-dynamic-range content such as video games, films and sports broadcasts. One of the new additions is Micro RGB TV, a technology that uses Micro LED RGB-based lighting. The company said each primary colour has its own independent light source, improving colour accuracy and image detail. In the Mini LED range, Samsung highlighted the use of multiple lighting zones to manage brightness and contrast levels under different lighting conditions. These models also feature technologies such as Motion Xcelerator to improve the rendering of fast-moving images. The OLED range includes panels with refresh rates of up to 165 Hz and self-emissive pixel technology. It also features matte panels designed to reduce reflections while watching content.

Within the Lifestyle category, Samsung will continue offering The Frame, a TV designed to blend visually into interior spaces with an appearance inspired by framed artwork and a Matte Display that reduces reflections. When not in use, the TV can display artworks available through the Art Store, according to the company. The range is complemented by the Music Frame Studio 5 and Studio 7 speakers, which feature wireless connectivity and integrate with Samsung’s entertainment ecosystem. Samsung said artificial intelligence will also play a role in everyday interaction through Bixby, allowing users to search for content, ask questions and control various functions using voice commands.

The company also announced that Smart TVs launched from 2026 onwards will receive up to seven years of Tizen operating system updates. Through the SmartThings platform, the TVs can also act as a control centre for compatible connected devices around the home, including lights, appliances and cameras. Samsung also introduced the Odyssey G7 and Odyssey G8 monitors, aimed at gamers and content creators. The Odyssey G8 features OLED technology, refresh rates of up to 240 Hz, low response times and compatibility with AMD FreeSync Premium Pro. Meanwhile, the Odyssey G7 offers UHD resolution, refresh rates of up to 144 Hz and a 1 ms response time, according to the specifications provided by the company. Ecosystem Security: Samsung said the protection of connected devices and accounts will continue to be supported by Knox Security, a security platform developed for its digital ecosystem.